What is MAP Pricing?

When you're shopping online for medical equipment and supplies, do you keep seeing the same price for your item on multiple websites? You're probably running into MAP pricing. What's MAP pricing? How does it affect buying medical equipment?

MAP pricing is a relatively new sales term. MAP stands for Minimum Advertised Price. It means a manufacturer of a product has a contractual agreement with its distributors that the distributors will not advertise the manufactured product below a certain agreed upon price. MAP pricing agreements are often part of the sales of sophisticated state of the art products, like medical equipment, because manufacturers want to ensure that the product maintains a certain level of exclusivity, while making sure that all distributors are able to make money.

It's important to remember that MAP pricing refers strictly to advertising, especially online. Consumers should research prices by visiting the distributor's store, or in the case of QuickMedical, calling us on the phone. If you see the icon pictured on the right on a piece of medical equipment or medical supply, make sure you call QuickMedical and find out exactly what specials are available. Smaller distributors like QuickMedical can ensure high quality customer service along with special discounts available only on the phone for some state of the art items. We honor our MAP pricing agreements because they are important, but we will also never overcharge you for an item, so make sure to call.

For hospitals and clinics, the best price is always a primary concern. On the surface, MAP pricing is a tough pill to swallow, especially if your clinic keeps seeing the same high prices for a given piece of medical equipment. By law, prices cannot be fixed. MAP pricing can be helpful to the consumer because it keeps standards high. MAP pricing ensures that the medical equipment you purchased will retain the manufacturer's standard of quality. MAP pricing ensures clinics that invest in medical equipment receive the quality expert advice and assistance necessary for certain pieces of medical equipment both from QuickMedical and our suppliers. But since it only deals with the advertised price, it's important to research your prices and call QuickMedical for the very best price.

QuickMedical is built on honesty and integrity with our suppliers, customers, and employees. The best way to see this in action is to call us and have a trained product specialist help you with your product. The QuickMedical customer service experience is in a class of its own. MAP pricing is a unique situation, but understanding it can help ensure you invest in the best medical equipment and supplies.